Article by Peter Boston
If you are not getting traffic to your website then you got nothing. The old saying that if you build a better mousetrap they will come to buy it may have worked where there was only one main street in town and people had to walk by your store to get where they were going. The internet is a wonderful place to get lost in and you can guarantee that you will stay lost forever unless you make promotion the most important part of your internet business.
Social marketing is hot right now. Video is getting more attention from the search engines. A few years ago it was blog and ping. Next year it will likely be something different. I suppose that every marketing technique has its place and that there are people who will do really well with any of these new things. There is one gold standard for internet marketing and getting traffic to your website, however, and that is writing articles for your website and articles to submit to digital magazines and article directories. What can writing articles do for you?
1. You Will Capture More Eyeballs
The search engines love to find lengthy, well written and informative articles on your website that laser target your main theme. Google and the other search engines make their living by delivering relevant content and a focused article is the one way that you can be sure that your page will get indexed and listed in the search results.
The article that you published on your website is not going to tell the whole story about whatever topic you covered. There are going to be twists and turns, maybe a different way to approach the topic, or a related offshoot that you can write about. Send those secondary articles to the article directories and other online publishers. You will get at least one backlink to your own website, and if the article is topical and interesting perhaps many more from other webmasters who would rather publish somebody else’s work than do their own.
2. You Get Free Advertising
When your topical and informative article gets published on other websites your backlink is free advertising. Viewers can click on that backlink URL to get to your sales page or wherever else in the sales funnel you want to send them.
3. You Will Boost Your Search Engine Ranking
Web page articles should be long (500+ words) and informative. If your site is about widgets and your article says something unique about widgets or even tells an old story with a new twist you will likely boost your search engine rankings without even knowing a thing about SEO. Experts use the right keywords automatically without giving it a thought.
4. You Will Increase Link Popularity
In almost every case links back to your site are critical for building traffic. Google and the other search engines use backlinks as a proxy for popularity. Whatever is popular is by definition relevant to the search engines. There are all kinds of so called backlinking strategies but the one that you have absolute control over is the number of articles that you write and get published on other sites. If you need 100 backlinks then write 100 articles. You are guaranteed that number and more.
5. You Will Establish Yourself as an Authority
The more things that you can tell people who are interested in your topic that they do not know the more they will trust what you have to say, the more they will come back to visit your site, and the more likely they will be to buy from you. You cannot fake an informative and relevant article.
6. You Will Get Other People To Sell For You
Word of mouth has always been the best form of advertising. When you have established yourself as an authority in your topic and have provided informative and relevant material to your viewers they will tell other people about your article and your site. Nothing sells better than an unsolicited recommendation.
About the Author
Micronichemaverik blogs about article writing and other internet marketing experiences that may be useful to you.
(NECN) – Her video quickly took over the internet, reaching over five million views within days. Barstool Sports blogger Jenna Mourey’s How to trick people into thinking you’re good looking is what she calls a satire of her life. In the YouTube video, she opens by saying, “If you were born ugly like me, have no fear; there’s steps you can take to be good looking — kind of.” Her self-deprecating humor is rooted in her willingness to put herself out there no holds barred. “I have no fear, I have no shame. If people want to see me without makeup making fun of my self, do that,” Mourey said on NECN Morning. Mourey has an undergraduate degree in psychology from Suffolk University and a master’s degree from Boston University, but blogs and is a go-go dancer in Boston. The video, she said, has some truth in it. “It’s actually a satire of my real life. I feel like I’ve kind of trick people into thinking I’m good looking,” Mourey said on NECN Morning. “I mean, I think I’m cute. But I have this image that’s very bleached blond hair, lots of makeup and it’s not really who I am … it’s a long transformation, let’s just say that.” After the video blew up on the internet, her story has been told in the newspaper and on local television, but she will soon go national. Mourey will be throwing a pizza party for Inside Edition on Saturday, which will be paying a visit to her house. The only disappointment is that Mario Lopez will not be conducting the interview. Mourey said her mother is …
